#BlackoutSOPA: How 87,000 People Taught Us About The Future of Online Activism

At 1pm on Monday January 9th, Greg Hochmuth and I launched #BlackoutSOPA, a site that lets you alter your Twitter profile pic to display SOPA opposition. 15 minutes later the site went down due to more traffic than we expected. That demand was just the beginning. Over the next 10 days, tens of thousands of people used the tool to reach tens of millions of their followers. Since then, #BlackoutSOPA has received coverage in the Wall St Journal, TechCrunch, the New York Times and several other prominent sources. And the community members ranged from Ashton Kutcher to Occupy Wall Street. There was no 1% or 99% - just 100%. #BlackoutSOPA started because Greg and I wanted to see how we could find other people who cared about stopping the flawed ?anti-piracy? bill, but it ended up teaching us about the future of online activism. Here?s some of what we learned, plus a few thoughts on what SOPA was trying to do, and why were we fighting it.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XakYNhzMJv4/

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